• ŸPersonally explore and experience the International Business models of “Made in Italy
  • Value the worth of managers and entrepreneurs in industries or companies and exploit their potentialities
  • ŸFlexible program design on the themes of competencies, marketing, leadership, innovation and brand management

Program Design

  • Day 1  Lecture: Brand management and “Made in Italy”To analyze and understand the difference between brands, markets and value
  • Day 2  Italian Design in the worldIntroduce the Italian industry and explain the Italian successful disciplines
  • Day 3  Company VisitPut theories into practice
  • Day 4 Lecture: Italian Fashion Design
  • Day 5  Fashion Company visit
  • Day 6  Workshop: Innovation and CreativityPart 1. Experiential learning “Art of Courage”Part 2. Innovation and Creativity
  • Day 7  Cultural Visit and Milan Shopping Experience
  • Day 8-10  Cultural Visit